The Nigerian internet has been on fire lately, and for once, it’s not about the exchange rate, FG’s incessant borrowings, tax, or price of petrol – the people have adjusted to that. This time around, it’s about a loaf of bread – specifically, a loaf that refused to die. If you haven’t heard about the Bon Bread saga, pull up a chair, because this story tastes a lot more like intimidation than yeast and flour.
The “Everlasting” Loaf of Bread
It all started when a week ago, a TikToker named Love (Love Dooshimaa) posted a video showing a loaf of bread she had kept on her shelf for two whole months. No mold. No hardness. It was still as soft as the day it left the bakery.
I Get Talk reviewed her video. She never mentioned a brand name. She didn’t even show the label. Even while making the video, she noted that she was taking due care to ensure she didn’t expose the identity of the bread, lest the company come after her.
She was simply pointing out that “something is wrong with our bread” in Nigeria if it can last sixty days without spoiling. She even quoted Michael Jackson, saying, “They don’t really care about us.”
Love said she discovered the bread had everlasting properties when she was waiting for the company to retrieve an unsold one. According to her, she had kept the bread aside and was waiting for them to pick up, but they didn’t, and after months, she was shocked to find out that the bread looked, felt, stretched, and smelled as new and fresh, as though it had just gotten out of the bakery.
From Review to Handcuffs
Talking about “guilty conscience” or what? Bon Bread identified the bread as theirs, and instead of the company conducting a “peer review” or a “public lab test” to prove their quality, which would also turn the saga into positive publicity for them, they slammed her with a ₦50 million lawsuit after asking her to take down the video.
But it didn’t stop at paperwork. She was invited by the police for questioning for cyberstalking, fraud, and mischief at the Zone 7 Police Headquarters in Abuja. She honored the invitation and came around noon on Monday, April 20, 2026, but was detained.
She was released after midnight, at around 12:30 am, the following day, after the IGP, Olatunji Disu, intervened.
If your product is safe, why not just invite NAFDAC or an independent lab to test it live on camera? Sending the police after a reviewer who didn’t even name you feels less like “brand protection” and more like “brand bullying.”
The Ghost of Erisco Foods
Nigerians aren’t new to this script. Remember Chioma Egodi and Erisco Foods tomato paste saga? Chioma gave a review saying the tomato paste was too sweet, and Erisco went on a full-scale legal and police offensive.
It seems this is a new manual for Nigerian companies slammed with a negative review.
The reaction from the public has been a massive wave of support for the woman. People are asking: If the bread is so natural, why are you so afraid of a review? Just like Erisco Food, Bon Bread’s Google page has been massively hit with negative reviews as a result.
They even had to put off their comment section on the Instagram page, even on posts where they were trying to defend themselves by sharing documentation of approvals from regulatory bodies of their company.
However, Nigerians have a massive distrust for their own system due to the deep multilayered corruption that has eaten deep into the country.
What’s Really Hiding in Your Bread?
Beyond the drama, there’s a scary health side to this. As a biochemist, for bread to stay soft and “fresh” for months, it usually means it’s packed with substances that the human body isn’t designed to handle.
Potassium Bromate: Although banned by NAFDAC years ago, some “underground” bakers still use it as a dough improver. It’s a known carcinogen that can cause kidney failure and thyroid issues.
Calcium Propionate & Excessive Preservatives: While these are common to stop mold, having enough of them to keep bread “new” for 60 days is a red flag. Over-consumption of chemical preservatives can lead to stomach lining irritation, chronic headaches, and long-term metabolic issues.
We should be able to talk about what we eat without ending up in a cell. When a company chooses handcuffs over transparency, they aren’t just fighting one reviewer; they are telling every consumer that their health concerns don’t matter. Meanwhile, IGetTalk is trying to reach out to both parties for additional comments, if possible.
Maybe it’s time we all start looking closer at those labels… or just stick to roasting our own corn. But then, the cost of energy is high, and our national grid cannot support everyone, unless you go solar.
Jules studied Biochemist and is a healthcare worker in the UK. As a mother of 3, I am naturally interested in writing about home improvements, science, health, family, and the society.
