- Jessica Simpson’sfashion brand is the most successful celebrity business fashion of all celebrity lines, with $1 billion in annual revenue.
- Skims by Kim Kardashian ranks highest in brand value at $4 billion and online searches at 4.2 million per month.
- Rihanna‘s Savage X Fenty andBeyoncé’sIvy Park are valued in the hundreds of millions, showing great investor and consumer interest.
Following Skims’ recent announcement of its partnership as the official underwear provider for the NBA, WNBA, and USA Basketball, ooShirts ranked the top ten most successful celebrity-owned fashion businesses primarily by annual revenue, sourced from business reports and media disclosures.
It also includes brand value to show how well each brand is recognized in the market, and online searches to measure public interest. All revenue figures are in U.S. dollars. While revenue determines the ranking, brand value and popularity help show each brand’s overall impact.
| Celebrity | Business(es) | Revenue | Brand Value | Popularity |
| Jessica Simpson | The Jessica Simpson Collection | $1B | $1B | 3.8M |
| Kim Kardashian | Skims | $750M | $4B | 4.2M |
| Kate Hudson | Fabletics | $582.5M | $850M | 1.7M |
| Khloé Kardashian | Good American | $166.7M | $3.2B | 705K |
| Mary-Kate & Ashley Olsen | The Row | $147.5M | $1B | 101K |
| Victoria Beckham | Victoria Beckham, Victoria Beckham Beauty | $120.6M | $78.4M | 2.9M |
| Beyoncé | Ivy Park | $65M | $450 m | 310K |
| Rihanna | Savage X Fenty | $52.8M | $1B | 940K |
| Conor McGregor | August McGregor | $50M | N/A | 2.4K |
| Cristiano Ronaldo | CR7 | $36.6M | $970M | 1M |
For the detailed methodology and full research, please followthis link.
Jessica Simpson’s fashion brand is the most successful celebrity business in fashion, bringing in $1B a year. It’s one of the few brands with both high revenue and a brand value of $1B, showing strong sales and long-term recognition. It focuses on accessible fashion that reaches a wide audience.
Kim Kardashian’s Skims is the second most successful celebrity fashion brand, earning $750M in annual revenue. It has the highest brand value at $4B and the most search interest with 4.2B monthly searches. Compared to Jessica Simpson’s brand, Skims leans more into premium basics with a strong online presence.
Kate Hudson’s Fabletics ranks third with $582.5M in revenue. The brand is known for its mix of activewear and membership perks. Its $850M brand value shows it’s doing well beyond just sales. Compared to Skims, Fabletics has carved out a different space in fitness fashion.
Khloé Kardashian’sGood American is the fourth most successful celebrity-owned fashion business with$166.7Min revenue. Its biggest standout is abrand value of $3.2B,second only to Skims. Compared to Fabletics, it earns less but holds more long-term value, especially in the premium denim space.
Mary-Kate & Ashley Olsen’s The Row ranks fifth with $147.5M in annual revenue. It matches Jessica Simpson’s brand in brand value at $1B, showing its strength in luxury fashion. Compared to Good American, The Row has a quieter presence but more influence in high-end style.
Victoria Beckham’s brands are sixth, with a combined $120.6M in revenue. They draw strong search interest at 2.9M per month, just behind Skims. Compared to The Row, Victoria Beckham’s brand stands out more in public attention and covers both fashion and beauty.
Beyoncé’s Ivy Park earns $65M a year and ranks seventh among the most successful celebrity-owned businesses. It has a $450M brand value and gets 310K monthly searches. Compared to Victoria Beckham, Ivy Park leans more into athletic style with a strong identity built around movement and streetwear.
Rihanna’s Savage X Fenty ranks eighth, generating $52.8M in revenue. It’s backed by a $1B brand value and gets 940K monthly searches, the highest of any brand ranked below Beyoncé. It stands out for its bold, inclusive approach to lingerie.
Conor McGregor’s August McGregor comes in ninth with $50M in revenue. It focuses on men’s fashion, especially suits and smart-casual pieces. Compared to Savage X Fenty, it’s smaller in visibility but strong within its niche.
Cristiano Ronaldo’s CR7 rounds the list of top ten most successful celebrity businesses in fashion, with $36.6M in annual revenue. Its $970M brand value is one of the highest on the list. With 1M monthly searches, it’s the most searched men’s fashion label, showing Ronaldo’s global reach.
A spokesperson from ooShirts commented on the study: “Big partnerships like the NBA deal with Skims show how far celebrity brands can go—but real success still comes down to how often people actually buy the clothes. The brands that last are the ones people wear every day, not just talk about online. A strong name can grab attention, but turning that attention into steady sales is what really sets top brands apart.”
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