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Why Kendrick Lamar Used People’s Faces In New Music Video ‘The Heart Part 5’

Last updated on June 19th, 2025 at 11:52 am

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Rapper Kendrick Lamar recently released his first solo single days before the launch of his fifth album “Mr. Morale & the Big Steppers” on the 13th of May.

However, what got many wondering was why he would use faces of people, both alive and deceased, photoshopped over his, in the video of the song.

The faces of those he used in ‘The Heart Part 5’ music video are; Kanye West, Will Smith, Kobe Bryant, OJ Simpson, Jussie Smollett and Nipsey Hussle.

Variety suggests that the faces seem to have some connections to at least some of the lyrics.

“West’s appears during a reference to a “friend’s bipolar,” Simpson’s references a “bulletproof rover,” and Hussle’s takes the form of a long soliloquy that closes out the song, apparently from the perspective of the late L.A. rapper, who was murdered in 2019 and was a close friend of Lamar’s.

“The Heart,” album series dates back to 2010, with the current one directed by Kendrick Lamar himself and Dave Free.

Watch the music video.

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