The e-commerce environment is modernizing at an unprecedented rate. Thanks to technologies, new opportunities open up for business, and competition forcing corporations to innovate approaches. Amidst this dynamic system, the Shopify platform has become one of the key tools for launching and expanding online commerce. But the story of a successful business on Shopify is not only about a well-designed online store. This is about a qualitatively constructed strategy, modernization, and customer orientation.
Mike Bashkatov is one of those who put the theoretical aspects of doing business on Shopify into practice. Currently, he is a co-founder of the platform Binary Future and an expert with many years of experience in online sales.
How the idea grew into the first sales
Mike started out as a retail consultant and helping wholesalers bring their business online. That period was marked for technologies with the beginning of a change in the approach to trade, then the demand for leaders in the world of digital business appeared on the market. For Mike, it immediately became obvious: in order to achieve real sales figures, you need to work with the client not as a contractor, but as a full-fledged partner who is important to understand the business and sales goals.
“Shopify is not only a tool. Its strength is in the correct setting and use,” says Mike Bashkatov. Mike’s customer-centric strategy has helped businesses not just create online platforms to sell, but successfully sell, generate revenue, and build their audience.
Consider these three factors, and you’ll be successful on Shopify
1. The right SEO strategy
Of course, Shopify has basic optimization tools. But for those who want to see real numbers, a comprehensive approach is needed. This includes: keyword research, site structure optimization, loading speed, and content that interests the target audience.
Setting this is similar to laying the foundation for building a house. Without a solid foundation, your home won’t last long,” says Mike. Online sales platforms, ignoring organic promotion, lose the lion’s share of traffic.
2. Customer orientation is the basis of successful sales
The capabilities of the Shopify platform include customization of products for the buyer. Here, Mike emphasizes, it is important to apply in a personalized way: both recommending products and providing special offers for regular customers. This not only increases the conversion, but also creates a positive lifestyle and brand where customers are people who admire, not just buy.
3. Innovation and automation
Nowadays, Shopify easily integrates with CRM, ERP, marketing, and analytics platforms. It is a help for businesses to manage orders, analyze customer behavior, and, thanks to data and figures, make further decisions. “Automate these processes and you’ll have more time for new business development strategies,” says Mike.
How to follow trends and keep your finger on the pulse
The e-commerce system is constantly being modernized. They are published on the network every day news about search engine algorithms, web design news, and tools. Therefore, a business owner should have a high-quality selection of information sources from which to draw news: blogs, podcasts, Shopify-specific events, and professional communities.
Platform Binary Futurealways keeps its finger on the pulse and ensures that the team is one step ahead of innovations. And clients will be the first to learn about novelties in the field of e-commerce – from new payment methods to non-standard marketing strategies.
Successful case: how the results were achieved
To Binary Future,a client, a wholesale supplier of household goods, approached with a request to enter the international market. In this case, the team applied a comprehensive approach: the development of a modern design, the function of multilingualism, various payment methods, as well as a powerful campaign. The results didn’t take long, and in just three months, the store started selling to 15 countries around the world.
“This case is a combination of Shopify capabilities, strategy, and strong marketing. In this way, we were able to build a balance between innovation and the human factor,” Mike Bashkatov shares his experience.
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