McDonald’s is currently undergoing their own time of nationwide boycott, started on Tuesday, and is being championed by activist group the People’s Union USA. The boycott is expected to run through next Monday. The goal of the nationwide boycott is to hit the corporate giants’ revenue.
The request from the activists is not a gentle one from John Schwarz, the face behind the movement. Part of his requests includes demanding fair taxes, an end to price gouging, corporate accountability, and what he calls real equality.
McDonald’s has refused to make a statement, but it is obvious that it is catching heat at the worst possible time. Sales are dwindling. Two quarters in a row. Wallets are tightening, especially among working-class and middle-income customers. And the golden arches aren’t gleaming like they used to.
Prices have gone up. Menu costs have increased by around 40% over the last 6 years, which is not unnoticed by customers. The value that once defined McDonald’s now feels like an old-time. The company blames rising operational expenses, while it has been tagged greedy by critics.
Boycotts most times don’t always work, but they splinter and fizzle. This may be an exception, as it comes with timing and rage. Schwarz’s group brands itself as a resistance machine, built to take on corporations, expose corruption, and shake the status quo.
No comments from Schwarz or McDonald’s yet, but the message has already been made.
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