Marketing automation was a $5.2 billion global industry in 2022. Come 2027; experts project it to hit $9.5 billion.
One of the chief drivers of that growth is the demand for marketing automation software.
So, what exactly is it, and what can such a program do for you? Why should you even consider using one for your business?
This guide lists the top benefits of using automation software for marketing, so read on.
1. Time-Saving
To understand this benefit, let’s answer this question first, what is marketing automation?
Marketing automation is the process of using technology to perform repetitive tasks. That technology is what you call marketing automation software.
Such repetitive activities include emailing, social media posting, retargeting ads, and sending postcards. Although vital strategies, they can take up so much time if done by humans alone.
Marketing automation software can handle those tasks (and more). Once you’ve preset the program with the necessary details, it performs the rest on your behalf. This frees up time you and your team can use for more complex activities.
2. Focus on Higher-Level Tasks
With fewer time-consuming tasks, you can focus on those that require a human touch. For example, you can concentrate on lead nurturing to boost your conversion rate. You can also respond to and resolve more complex customer issues.
3. Improve Customer Relationships
All it takes is one horrible experience for a customer to leave you, which is the case for 17% of surveyed Americans. Many others are more forgiving towards the brands or products they love. However, they say they’ll still walk away after several bad experiences.
That’s why efficiency is a must when addressing complex client issues. The longer it takes you to respond and resolve their concerns, the more furious they can get. This may be enough to force them to turn their back on your brand.
So, rather than risk it, use part of the time you save with marketing automation software to focus on client woes. This can help boost their moods, perception, and overall brand experience.
4. Make Clients Feel More Valued
Connecting with customers on a more personal level is an effective marketing strategy. This can involve addressing them by their name and sending them personalized messages. For example, you can send them birthday greetings, thank you notes, and incentives (e.g., a rebate or discount).
It may sound simple, but many customer love brands that do the above.
Marketing automation software lets you create and send such custom-made messages. Just input the primary details, and the program will do the rest.
5. Boost Productivity
Since automation software frees up your time, you can produce more work with all that extra hours.
Since automation software frees up your time, you can produce more work with all that extra hours. Let’s say you use your software to automate lead management and send targeted ads. Consider incorporating field service management software to automate tasks and efficiently manage your operations. Now, with the time saved, you can focus on tracking and reaching out to high-quality prospects, enhancing your ability to turn leads into sales faster.
Time to Use Marketing Automation Software
As you can see, the primary benefit of marketing automation software is that it saves time. You can then use that time for core tasks, such as focusing on nurturing leads or existing clients. It also lets you boost your productivity and, thus, convert more leads to paying customers.
So, as early as now, consider investing in marketing automation software.
Ready for more actionable marketing tips? Then check out our ultimate guide to inclusive marketing!
