The lead performer for the 2023 Apple Music Super Bowl Halftime Show has been chosen.
The mega-event is scheduled to take place on February 12 just outside of Phoenix, Arizona, during Super Bowl LVII, and Rihanna has agreed to perform.
The telecast will be produced by DPS alongside Roc Nation and Jesse Collins; both will act as executive producers, and Hamish Hamilton will serve as director. In addition, Roc Nation will serve as the live performance’s strategic entertainment advisor.
“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment,” Jay-Z said in a statement.
“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage,” Seth Dudowsky, NFL Head of Music, added in his own statement. “Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”
One of the largest musical events of the year, the Super Bowl Halftime Show frequently features guest appearances and performers who go all out for their performances. Additionally, in 2023, Apple Music will replace Pepsi, which had sponsored the program for the previous ten years, as the event’s presenting sponsor. Ahead of the big game, Apple has promised behind-the-scenes glimpses and additional goodies.
“Rihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world,” Oliver Schusser, Apple’s vice president of Apple Music and Beats, said. “We’re excited to partner with Rihanna, Roc Nation and the NFL to bring music and sports fans a momentous show — what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.”
Over the ensuing months, further information about the impending program, including sneak peeks, will be made available on Apple Music’s various social media platforms.
Snoop Dogg, Dr. Dre, Eminem, Mary J. Blige, Kendrick Lamar, and 50 Cent performed at SoFi Stadium for the 2022 Super Bowl halftime show. Beyonce, Lady Gaga, and The Weeknd are among more recent performances.
However, the halftime show has grown to be more than just a performance since musicians frequently use the occasion to promote tours or new albums, and because documentary cameras frequently record the setup and buildup to the main event. The NFL claims that more than 120 million people saw the 2022 Pepsi Halftime Show, demonstrating the platform’s wide audience.