You might be wondering how to advertise on Twitter. This is one of the biggest social media platforms now so you can utilize it to reach a wider audience. With this advertising guide, you’ll learn about the way to make and start optimizing successful Twitter ads.
Twitter ads have the potential to reach an audience of more than 450 million users. There are various ad formats available on the platform and while some are simple, some are very sophisticated.
Keep reading to find out how to advertise on Twitter!
Types of Twitter Ads
There exist multiple types of Twitter ads. For you to maximize your Twitter ad visibility, you should buy the followers service of Views4You. With this service, you will obtain more real users and reach a broader audience in your campaigns.
The various types of Twitter ads are;
Promoted Ads
This was previously called Promoted Tweets. This type of ad is similar to regular Tweets. However, the main difference is that advertisers pay to show their content to non-followers, that’s users who aren’t following them.
Promoted Ads are just as Promoted Tweets. This ad is attached with a “Promoted” label for users to distinguish it from organic Tweets.
Follower Ads
This is previously called Promoted Accounts. It’s a form of ad copy that lets one advertise the whole account of his brand.
Twitter Amplify
This Amplify Pre-roll lets one’s brand carry out pre-roll ads on content from more than 15 pre-screened brand categories.
Amplify lets an advertiser to be sponsoring a video from a specific publisher. Using the Amplify option, brands are free to serve ads via video from any very relevant publisher.
Twitter Takeover
These ads put one’s brand in the front using exclusive ownership. Two types of Twitter Takeovers exist which are;
Trend Takeover
This is previously called Trending Topics. This ad lets a business start placing sponsored ads on the Twitter homepage; What’s Happening segment and Trending tab. Trend Takeover Plus contains images, videos, or GIFs, and comes up on the Explore tab top.
Timeline Takeover
This is a form of ad that comes up on users’ timeline top whenever somebody opens Twitter for the first time in a day.
What is the Cost of Twitter Ads?
In Twitter ads, you decide the bid you can pay for any specific action and a daily budget. Each Twitter campaign’s billable actions include video views, website traffic, and followers among others. Generally, as one bids higher, Twitter will serve his ad to his target audience better.
Reaching a large audience of greater demand requires a bigger budget. This signifies that one can lower the expense of his Twitter ads when he focuses on quality with adequate ad targeting.
Luckily for advertisers, running a Twitter ad campaign cost can be customized based on one’s budget. It is an amazing idea to know the amount it’ll cost to advertise on Twitter.
Setting Up a Twitter Ad Campaign
To begin, log in to your Twitter account, then proceed to the Twitter Ads Manager page. Afterward, use these steps to create an ad campaign;
1. Pick an Advertising Objective
You can select from these ad objectives:
Reach – It’s an objective that shows one’s ad to lots and lots of people in a given timeframe.
Engagement – Use this objective to start driving more discussions concerning your brand when you create ads that users like interacting with.
Followers – This is for promoting one’s Twitter account and attracting followers.
Website Traffic – Increase users to visit one’s website when they have seen his ad.
Keywords – Target users using specific keywords relevant to one’s campaign.
The campaign objective one picks will determine what ad engagement types he will pay for. An example is when one carries out a campaign for increasing followers, and then building an audience for his account.
2. Decide Your Ad Group/Bidding
In one’s first Twitter ads campaign, he might decide to stay with one ad group. However, when you’re getting more okay with advertising, you’re free to divide your campaign into groups to target any audience.
3. Target Your Audience/Select Placements
Targeting options will aid one in choosing the right audience for his ad and also aid in maximizing one’s budget. You will begin with demographic targeting. Decide your audience via genders, ages, locations, languages, and technologies.
Using location targeting, you’re free to obtain specific areas or postal codes. The targeting features section lets one start targeting his ad to users based on interests, behaviors, particular topics, etc.
One is free to put his own people list or decide to target people alike to his follower base. When one intends on using remarketing Twitter ads to reach users who have engaged with his business, he may go ahead in upload a list or create a customized audience according to website activity.
4. Create the Ads
After you have finished setting up your campaign framework, you can go ahead to create ads. A next page allows you to create the ad by including texts or relevant media. One must add a headline with a link to his targeted landing page.
5. Launch the Campaign
Go through every option you have picked. Select a launch campaign to kick off the ad.
6. Go Ahead in Customizing Your Ad
Twitter provides a lot of targeting features for fine-tuning one’s ad delivery. You’re free to target users according to the keywords they’re using with the interests and languages they have. You’re even allowed to target people following accounts just like your own.
Useful Tips to Use Twitter Ads
If you’re seeking to benefit greatly from your Twitter ads, follow the tips below tested and trusted by top brands;
1. Add Call to Actions
Feel free to tell people the steps you intend to take after they view the Twitter ad. Do this same thing for all your campaign objectives. One should demand what he wants, and he will get it. Though these Twitter features are very relevant in organic Tweets, they should be avoided in paid ads.
2. Utilize Video
Including one or more video ads in any campaign is a great idea. It’s recommended by Twitter to keep a video at 15 seconds or less. A Twitter study confirms that video ads having good logo placements result in a 30% bigger brand recall.
Various ad formats let one start exposing viewers to his message in various ways as he’s trying to avoid ad fatigue. One example is Mitsubishi’s carousel ad.
3. Plan Your Bid Strategy Well
When one starts advertising on Twitter, it isn’t easy to know the exact amount to bid. However, while the campaign is running, start monitoring your bid and ads’ performance in Twitter Ads Manager.
4. Create Different Ads for Mobiles and Desktops
When one runs different campaigns for mobile and desktop users, it will aid him in understanding the way people are interacting with his ads in every setting. Advertise using this tip and get powerful business results.
5. Utilize a Scroll-Stopping Format
Whether you’re using videos, images, texts, or combining them, there is a Twitter ad format fitting with your business objectives. The formats are image, video, carousel, takeover, and follower ads among other formats.
6. Establish Brand Awareness
Start driving bigger business awareness and keep people informed about your brand. Start advertising on Twitter and abide by the brand voice while doing so.
Maintaining your voice is essential to ensure that one’s ads are resonating with your target audience. One’s promoted content shouldn’t be separate from organic content.
7. Start Testing and Optimizing
An ideal way of ensuring that your ads work is by testing them. Start running A/B tests on various ad placements, ad formats, and content timings. Afterwards, utilize the data and insight to create) greatly optimized ads making huge profits.
Final Thoughts
Knowing how to advertise on Twitter is very important to boost sales. One must create an ad strategy that works with his budget and helps him in reaching the right audience at an appropriate time. One has to be aware of events relevant to his audience, the keywords they’re using, their interests, and so on.
My organic efforts for ads worked very well and they only excelled better when I wanted to start growing my reach. When my trends went on, I was able to launch ad campaigns driving huge engagement. With this complete guide to Twitter advertising, you will learn a lot about how to create ads and capture attention to boost sales.
