Following Swift’s attendance at two Kansas City Chiefs games, demand for Taylor Swift and Travis Kelce‘s Halloween costumes is already skyrocketing.
According to Music Industry How To’s research of Google search results, during the past seven days, searches for “Travis Kelce costume” and “Taylor Swift costume” have increased by 761 percent and 464 percent, respectively. Following Swift’s attendance at a Kansas City Chiefs game versus the Chicago Bears on September 24, both searches increased. On October 1, Swift also went to the Kansas City Chiefs vs. New York Jets game.
The phrases “Travis Kelce Halloween costume” and “Taylor Swift Halloween costume” have seen increases in search volume of 466 percent and 816 percent, respectively, specifically for Halloween. There has been a 528 percent increase in searches for “Travis Kelce and Taylor Swift costume” and a 629 percent increase for “Taylor and Travis costume.”
Google Trends noted a 277 percent increase in searches for “couples costume” on the same day that Swift made her Chiefs debut, with interest reaching a 90-day high when they were first sighted together.
Swift’s presence at Kelce’s football games is also incredibly beneficial to the sales of some brands. The crystal-cut denim shorts she wore from Area while supporting the NFL player became on sale online after her appearance at the Jets game.
Swift attended Kelce’s game against the Chicago Bears last month, and as a result, his jersey sales rose 400% across the Fanatic network of websites, including nflshop.com, to place him in the top five on September 24.
According to data from Launchmetrics, Swift is known to have a general impact on the fashion sector, particularly for luxury companies like Area. By the middle of August, the “Eras” tour had produced $97.5 million in MIV. Swift’s tour wardrobe was designed by Roberto Cavalli, who earned $4.9 million in MIV; Swift’s other designer, Zuhair Murad, earned $2.3 million in MIV.