A new class action complaint claims that Tesla misrepresented its three-year supercharging guarantee to customers who bought Model S and Model X vehicles between April and June 2023.
Sean Cohen, the plaintiff, alleges that Tesla misled consumers into believing it would offer free supercharging to Tesla Model S and Model X buyers despite falsely advertising as though it would and deceiving them into overpaying for the vehicles as a result.
According to Cohen, Tesla successfully operated an internet marketing ploy that included falsely promoting limitless free supercharging for customers who bought Model S and Model X automobiles between April 20 and June 30.
“Plaintiff would not have purchased a unit of the products, or would have paid a substantially lower price, if he had known that the advertising as described herein was false, misleading and deceptive,” the Tesla class action states.
Cohen wants to represent a class of Californian customers who bought a Tesla Model S or Model X for their own use after May 17, 2019.
Since the firm allegedly understood the price to supercharge an electric vehicle is “unquestionably material” to car customers, Cohen claims Tesla made the decision to advertise three years of free unlimited supercharging for Model S and Model X consumers.
“That is clearly why defendant Tesla chose to prominently highlight the ‘3 Years of Free Supercharging’ and savings features,” the Tesla class action states.
Cohen alleges that Tesla has violated the California Unfair Competition Law, False Advertising Law, and Consumers Legal Remedies Act as well as committed fraud, unjust enrichment, and careless misrepresentation.
For himself and all members of the class, the plaintiff is asking for a jury trial, declaratory and injunctive relief, as well as an award of compensatory, statutory, and punitive damages.
Three customers claim Tesla drastically exaggerates the range of its electric vehicles in its ads and have launched a separate class action complaint against the firm earlier this month.
