Many users out on the net see websites as simple tools to quickly achieve simple tasks. They get in, they get out, and quite often, they don’t come back. A mission accomplished is victory enough for these users, and while they might appreciate your service, they see it as just one stop among many. Though some of these people won’t change their approach no matter what, there are still a great many who can be encouraged to return with the right approach. Going through some examples, we want to explore how to encourage casual browsers to return, to help build your popularity in the online space.
Add a Human Touch
Business websites are developed with a strict purpose in mind, but this shouldn’t confine every aspect of how your service is presented. Instead, consider reaching out to customers through the expansive world of memes and jokes. This can be accomplished through efforts as simple as a “picture of the day” which is rotated out every night before you log off.
Depending on the size and visibility of your business, you might choose related memes, like an office sharing one of the near-infinite funny images about office culture. If your business is a little less mainstream and more difficult to find jokes about that make sense to outsiders, you can also go broader with harmless lampooning about topics everyone can appreciate.
If website design is a little tricky or not possible, you can also leverage social media in this way to help reach new users. We’ve talked about this on I Get Talk before, where using TikTok to gain followers can manifest as more customers, even if most of your followers are too far away to be customers themselves.
Remember Rewards and Quizzes
People love prizes, and people love opportunities to test their knowledge or place their best guess against reality. Combine either one of these systems with your website, and you’ll stand out above the many other services a user might have visited. Personality quizzes are a great way to get started here, being major components of popular websites like Buzzfeed. To go a step further, you could even combine both elements into one.
One of the best examples of combining both sides of the rewards and quiz additions to sites comes from the online casino industry. Of course, these services are built on wins with games like slots, table games, and sports betting, but the better websites don’t stop there. Promotions like cashback rewards and leaderboards are built on basic components, with some combining the best of quiz and reward systems into one. The Bwin Big 8 – free to play sports betting daily jackpot game does this by quizzing players on future events, allowing them to predict outcomes of real games. If guessed right, the players are eligible for potentially huge rewards, providing even more reasons to return.
Mario runs on carbs, as he should. https://t.co/rzP72benU7
— BuzzFeed Quiz (@BuzzFeedQuiz) May 2, 2023
Experimentation and patience form the backbones of putting these plans into action. Few hit home runs on their first attempts, and it can take a while to learn the ropes but stick with it, and you’ll get there in no time. The internet is made for engagement, after all, it’s just a matter of finding the route which works for you.
