It takes more than just posting content and keeping the lights on to use social media effectively. Your business must go above and beyond to authentically and compellingly present your brand. And while the term “engagement” is frequently used, many brands are unsure how to create it naturally, especially in light of algorithm updates that impact organic reach.
Organic growth takes time for this reason. Change takes time; it’s not as easy as a post becoming viral. However, if you make the most of that period, your B2B brand may experience some of its most devoted client growth.
Cons Of Employing Organic Methods To Expand Your Social Media Presence
Sometimes, organic reach receives a bad rap. It is now much more difficult to achieve positive results from organic campaigns due to the ongoing modifications to social media algorithms. Just 5.5% of Instagram users are reached by organic marketing, meaning that most followers never see a brand’s organic post. Albeit with Instagram autolikes, you can expand your social media presence. Despite how depressing this sounds, brands may still develop significantly on social media by using organic strategies.
Techniques For Broadening Your Social Media Reach Organically
Strategic planning and wise advice are needed to increase brand engagement because that spurs exponential growth. Consider the snowball effect of a social media post. It can be done, but it will take more than a decent shove to get it moving and expanding. Here are 5 low-cost or even free ways to naturally increase your social media followers.
Post content that engages audiences
Providing the target audience with information that improves their lives is one of the primary guidelines for social media marketing—or any digital marketing, for that matter. This could take the shape of informative material (such as e-books, blog articles, or how-to videos), entertaining content (funny memes or GIFs, video stories or clips, or behind-the-scenes information), or shareable content (emotional films, social or community awareness, or anything with the potential to go viral).
For consumers to notice and engage with content on social media, it must have some impact. 71% of consumers with a great brand experience on Instagram are likely to refer the company to family and friends, which has a cascading effect that can result in organic growth. A “positive experience” need not involve direct contact with a customer service representative or a deal with a discount of 50%. It might also be anything as simple as reading an article that stuck with you, watching a funny video, or observing how a company contributes to a community cause.
Start by monitoring client activity on social media in the relevant area and the social media profiles of rival brands. What kind of content piques the interest of the target market? How can it alleviate the customers’ problems? Providing value-added material that distinguishes a brand as an authority or friend isn’t easy. Still, generating the shares and interactions that will promote organic growth is essential.
Use Appropriate Hashtags
According to estimates, Facebook members have posted 2.5 trillion times so far. The deluge of information on social media makes it challenging for individual posts to be seen due to the platform’s algorithmic idiosyncrasies. The metrics that may be attained via organic reach alone are, at best, minimal unless an article becomes viral. Hashtags can be used in this condition.
Since 2007, hashtags have been used to categorize postings on social networking sites into groups based on topics. By allowing customers to search for and find content that is interesting or relevant to them, hashtags help marketers increase organic reach. When used correctly, hashtags can improve brand perception and promote social sharing by forging favorable connections or generating buzz around an event.
Hashtagging has become more complex as social media platforms get increasingly crowded. It’s crucial to select the hashtags that will function the best, and doing so involves research. To assist marketers in doing this, numerous social media analytics tools are available, some of which are free. Because hashtag trends are so fluid on social media, marketers need constantly track and analyze them to stay current.
The king of content is visual
A wealth of statistics supports the assumption that people are visual creatures. When given instructions with text and drawings rather than just text, people perform 323% better because they process and retain visual information better than text alone. The point is quite obvious, but there is much more where that came from. Visual content typically prevails, especially on social media.
Therefore, it should be no surprise that visual material dominates social media platforms. 60% of marketers use blogging as a social media asset, compared to 80% who use visual assets, including 63% who use video. Brands must be visible on social media or risk getting lost in the crowd.
Create a series of content
While there are varying views on the ideal frequency for social media posting, everyone believes it is imperative to supply fans and followers of a brand with material continuously. After all, content must be available for followers to interact with to increase social media engagement.
To increase social following, blogging alone is insufficient. Brands may build a following and community by releasing content, including blog articles, videos, live events, and more, and using appealing content and visual assets.
While opinions on the appropriate social media posting frequency vary, everyone agrees that a brand must constantly provide content to its customers and followers. After all, content must be available for followers to engage with to boost social media engagement.
Blogging alone is insufficient to grow a social following. By releasing content, such as blog posts, videos, live events, and more, and using engaging content and eye-catching visual assets, brands may develop a following and a community.
Go for Live Events
Marketing has always depended heavily on events. According to 80% of marketers, live events are essential to their business’s success. Running live events on social media is a potent approach to increase organic reach and engagement in an increasingly digitized world, particularly in the COVID-19 era when live events are more challenging, if not impossible.
Live streaming is a common strategy for interacting in real-time with followers on social media. Live video is preferred by over 80% of Facebook users over branded video on social media. Live streaming on social media is a low-cost approach to provide followers with an experience that is unfiltered, real, and honest at a time when customers are demanding greater authenticity from brands. Furthermore, any time-sensitive social media activity will immediately draw interested customers. The live activities surrounding the event, such as tweeting, comments, live chats, emojis, and more, generate momentum and drive engagement immediately if the topic is exciting and compelling.
Conclusion
It might be challenging to increase organic growth on social media. Organic campaigning does not target a specific audience with a specific message, in contrast to paid advertising’ more narrow focus. Instead, the company must attract more customers to its web of authenticity and high-caliber content.
Organic growth can sometimes seem like a blind swipe, but much like paid social marketing, it can and should be supported by a sound plan. Brands may increase their social media following organically when combined with clever strategies and hacks, all without giving up sizable portions of their marketing money.