Instagram, the foremost social media platform, has created a bloom worldwide and will continue to evolve quickly in 2023. Many brands across the platform increased their reach and created a high level of engagement using this powerful marketing tool. With various features, Instagram has made it easier for various brands and businesses to create content depending on the target audience and their interest. By incorporating the right marketing strategy, Instagram has provided support to grow the business to understand user behavior trends and reach high audience insights. Moreover, to all these growing stats, many other enumerations have been occurring on Instagram that you should know. Today, we have brought comprehensive insights into 2023’s statistics that will give you a full view of what is happening on Instagram.
2023 Instagram statistics you must know
As the most prominent marketing tool, Instagram provides many businesses with various content formats to create brand awareness. No matter your brand’s industry, there is something new and exciting here for everyone. You can even use blastup’s Instagram likes to increase your brand visibility among your target audience. Apart from all this, you need to understand that Instagram data keeps on updating, from bringing in new features to some changes in old features. Whether you are a casual user or a marketer, it is important for you to stay informed with the latest Instagram stats, so you get the driving results you aim for.
Highlights of Instagram’s user base
Instagram has predominantly evolved in the past year with an increase in the number of users. This powerful platform has grown to 1 billion monthly active users, with over 500 million active daily users. Further breaking it down, 74% of American adults now use Instagram, and there are more than 120 million Instagram accounts outside the US. It’s estimated that 72% of teens aged between 13 and 17 use the platform. Additionally, 68% of US adults making over $75k/year use Instagram, which has become an ideal space for many advertisers. To be precise, most are accessing the platform through their mobile device, and this mobile-friendly marketing strategy is also one of the reasons for Instagram’s success.
Video content is rising.
Video content is creating a boom for many brands, and we have seen the rise in 2023. It has been seen that video posts get higher views, likes, and comments than photos resulting in high engagement. If you wish to make your brand stand out and get noticed on Instagram in 2023, ensure that you use video content. With this, you can create compelling videos with eye-catching visuals that support you in maximizing engagement with your target audience and building an active community presence.
Reaching your audience with Ads
Ads spending is rising steadily every year, and in 2020, it created a hit of $24 billion (about $74 per person in the US) globally and will continue to increase. With the rise in ads spend, Instagram has brought with variety of ads options through which you can reach your target audience. You can create ads easily to market your products or services, from photos, videos, and carousels to stories, live, and reels. By using Instagram Ad Manager, you can retarget your user who has previously visited your website or interacted with your profile. This option allows you to test your campaign performance and customize your target audience based on demographics such as location, gender, interests, behavior, and more, which is one of the fantastic things about Instagram. If you are willing to stay ahead of the competition in 2023, consider using these ad options.
Considering tips to improve engagement
Tips you use to improve engagement on Instagram in 2023 are likely different than what worked a few years ago. By making use of user-generated content, you can easily make your audience feel more connected to the products they are interested in buying, meaning they will be more likely to engage with your brand. You must also include a narrative arc or theme that resonates with your audience. Doing so will not only make your content more engaging, but it will also help build a strong emotional connection with them. The next important tip is to make use of relevant hashtags to expose your content to more people and increase the chances of getting more likes, comments, and shares. Make sure that your hashtag is well-researched and is used properly. Following these 3 tips can help you stay ahead of the competition, ensuring your Instagram posts are engaging and enchanting.
Strategies to strengthen story ads in 2023
Stories on Instagram have a lot of interactive features which can increase engagement by up to 70%. Features such as polls, sliders, and questions allow the brand to interact directly with their ads and share their opinions which is one of the great ways to get valuable feedback from your target audience. Another way to leverage your story ad is by making use of polls & quizzes to drive user engagement and get valuable insights into what users like or dislike about your brand. Using polls & quizzes is more fun than traditional ads and helps to get users’ attention, ultimately increasing engagement. The other features Instagram provides include carousels with multi-image stories and collections with long-form stories, which are very easy to create and manage. Using these tools can be a great way to highlight your products or services in a single post or story in the most enchanting way. By understanding these following strategies, you can leverage your story ads and successfully reach targeted audiences on Instagram in 2023
Conclusion
Whether you are a marketer or a casual user, staying on top of the latest Instagram stats is important to ensure you stay ahead of the curve and use the data to get the advantage. By understanding the trends, demographics, and platform user experience, you can create more effective content and outreach plans than ever. 2023 will be an exciting year for social media marketers, and these Instagram stats will give you valuable insight into the future of marketing on the platform. By following the right strategies, your marketing campaigns can reach more people than ever before and will deliver the results you all aim for. Keep up to date with the trends, and you will be sure to get the most out of your Instagram campaigns for the rest of the year and beyond.