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Call Of duty: Modern Warfare 3 Gets Xbox First-Party Treatment With Startup Screen That Unsettle Some Fans

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Even though Call of Duty: Modern Warfare III is a cross-platform game, Xbox is treating it like a first-party title. Now that the new campaign is out, Xbox customers are being prompted to buy it when they start up their device, and some of them aren’t too thrilled about it.

“This is dumb. I don’t play Call of Duty; I never bought Call of Duty. I shouldn’t turn on my Xbox and the literal first thing I see be add [sic] for a game, or anything for that matter,” one user wrote.

A few individuals brought out the fact that Starfield was also given the splash screen treatment on its September launch, and that it was only used for a short while. Others, however, referred to such splash panels as obtrusive and voiced hope that they wouldn’t become the norm in the future.

“I don’t think it’s that big of a deal if it’s an event or 1p release but I can see why people wouldn’t like it tbh,” another user wrote.

When we tested it on our own system, we didn’t even need to push a button to purchase Call of Duty—it just required turning the machine on. Xbox has been contacted by IGN for comment.

There were other significant promotions for Modern Warfare III on Xbox aside from the splash screen. You can download a dynamic background with Captain Price as well.

Xbox’s Call of Duty marketing campaign comes after Activision Blizzard was formally acquired by Microsoft for a reported $69 billion. Even if PlayStation’s marketing agreement for Call of Duty doesn’t end until 2024, Xbox will still be able to advertise the game, which is one of the main attractions of its recent acquisition.

Call of Duty: Modern Warfare III is being released in phases, with pre-order customers getting early access to the campaign starting today, November 2. The plot from Modern Warfare II will be continued, but new features like Open Combat Missions will be included. On November 10, multiplayer will be accessible.

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