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Aura Agrees To A Multi-year Partnership With Actor Robert Downey Jr.


Online security resource Aura and actor Robert Downey Jr. have committed on a multi-year partnership.

Downey joined the board of directors and made an investment in the business. Throughout the collaboration, he will also assist consumer education by acting as a brand champion and strategist.

Aura and Downey Jr. will collaborate to spread the word about the value of internet safety, especially during a session at South by Southwest in March of next year.

The company offers an AI-powered online safety tool that assists people in safeguarding themselves against various online threats, including identity theft, fraud, scams, and hacking.

Aura has also introduced family-oriented features on its app. across these is Smart Vault, which enables users to safely store and distribute passwords and digital information across family members.

On the basis of certain data, it can also keep an eye out for fraud or data theft. Family alert sharing is another new feature that allows many family members linked to an account to get fraud and identity alerts.

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