Dove Real Beauty Sketches | You’re more beautiful than you think was uploaded on Youtube in 2013, it recorded 69.6 million views and 189,000 engagements.
Dove Real Beauty Sketches is a short film produced in 2013 as part of the Dove Campaign for Real Beauty marketing campaign.
The aim of the film is to show women that they are more beautiful than they think they are by comparing self-descriptions to those of strangers.
It was inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever’s Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women’s natural beauty since 2005.
